A selection of publications           Karin Holstius


Service marketing concepts and airlines' international adver­tising. (With Ulla Ladau-Harjulin) Proceedings of the European Marketing Academy, XIIth Annual Conference, Grenoble, 13-15.4.1983, p. 503-526


Brand names and perceived value. (With Mikael Paltschik) European Research Vol. 11, No. 4, October 1983,p. 151-156


Decision-making for international marketing in Finnish producer goods industries: an empirical and cognitive mapping approach. Swedish School of Economics and Business Administration, Research Reports 11, 1983, 174 pages


Exploring copywriters' ability to perceive target group attitudes towards advertising copy. European Journal of Marketing Vol. 17, No. 5  1983, p. 55-71


Passenger preferences and airlines' advertising. Proceedings of the European Marketing Academy, Annual Conference, Breuke­len, Holland, 25-27.4.1984, p. 866-882


Does it pay to invest in export marketing during recession? The Finnish Journal of Business Economics Vol. 33, No. 3, 1984, p. 303-309


Marketing airline services to the business segment: Advertising content, passenger preferences and the organizational buying process. Swedish School of Economics and Business Admini­stration, Research Reports 12, 1985


International marketing when buyer and seller environments are dissimi­lar:  Sino-Finnish trade as an empirical case. Paper presented at a Workshop in Futures Studies in Beijing 4-5.9.1985, Publications of the Finnish Society for Futures Studies A 8, Turku 1985, p. 5-25


Strategy and market-orientation in producer goods companies. The Finnish Journal of Business Economics Vol. 34, No. 3, 1985 p. 237-243


Retail marketing of convenience goods in Finland: Special offers com­bining customer and retailer benefit. The Finnish Journal of Business Economics Vol. 34, No. 4, 1985, p. 338-363


Choice of retailer in non-equilibrium competition. The Finnish Journal of Business Economics Vol. 35, No. 3, 1986, p. 175-183


Project export. Lappeenranta University of Technology, Re­search Report 1/1987


Matching business partner functions in business opera­tions between Europe and China. Paper presented at the International Conference on Manage­ment in China Today. Leuven, Belgium 19-21.6.1988


The integration of long-term visions into the decision-making process in internationalizing firms. Paper presented at the Futures Studies seminar of the World Futures Studies Federati­on. Dubrovnik 3-14.4.1989


Project business as a strategic choice. A theoretical and empiri­cal study of project marketing. Lappeenranta University of Technology, Research Papers No. 12, 1989, 105 pages


Sales response to advertising. International Journal of Adver­tising Vol.9, No. 1, 1990, p. 38-56


Le cycle marketing du projet: Fondement pour un marke­ting de projets. (With Bernard Cova) Revue Française du Marketing, No. 127, May 1990, p. 91-106


The role of technology transfer in international marketing strategy. Proceedings of the XIX Annual Conference of the European Marketing Academy "Advanced Research in Market­ing", Innsbruck, Austria 22-25.5.1990, Vol. I, p. 567-569


Cross-cultural aspects of technology transfer. Proceedings of the Third Symposium on Cross-Cultural Consumer and Business Studies, Honolulu, Hawaii 17-19.12.1990, p. 233-245


The matching concept and its application to interna­tional joint ventures. Lappeenranta University of Technology, Research Report 29/1990


A matching concept for international business:  The case of Finland and China. In (Ed.: Nigel Campbell) Ad­vances in Chinese Indust­rial Studies, Vol. 2, 1991, p. 177-185, Green­wich, Connecticut: JAI Press Inc.


Le marketing de projets: Une approche marketing de l' ingénierie des projets internationaux. (With Bernard Cova) Actes du IIIème Congrès de Genie Indust­riel, Tours, France 20.-22.3.1991, Tome 2, p. 759-768


Una aproximacion del marketing a la ingenieria de los proyec­tos interna­cionales (junto con Bernard Cova). Economia Indust­rial No. 283, 1992, p. 149-158


How to create competitive advantage in project business (together with Bernard Cova). Journal of Marketing Manage­ment, Vol. 9, No. 2, p. 105-121, 1993


Sino-Finnish joint ventures and other forms of technology transfer. Problems and opportunities. Futura vol. 12, "Matching Futures", p. 85-101, 1993 (Commented by Luo ZhaoHong, p. 102-104)


Management of innovation: Technology transfer to different cultural environments. Paper presented at the International WFSF Course "Futures of Education" in Andorra 10.-22.5.1993, 8 p.


The global sales management challenge at Nestle (together with Charles R. Patton and M. Wayne DeLozier), in "Business Topics: New Directions" edited by Sammy Amin and David L. Moore, Academy of Business Administra­ti­on, Frostburg, Mary­land, USA 1993, p. 388-395


Unilever - a marketing giant (together with Charles R. Patton), Proceedings of the Sixth Bi-annual World Marketing Congress, Istanbul 15.-19.7.1993, p. 586-589


Current export practices of six giant MNCs (together with Charles R. Patton). Paper presented at the 19th Annual Confer­ence of the European International Business Association  (EIBA) "International Business and Europe after 1992", Lisboa 12-14.12.1993, 11 p.


Finnish export promotion services and their usefulness in small and medium-sized companies (together with F.H. Rolf Seringhaus). Publications of the Turku School of Economics, Series Discussion and Working Papers 7: 1994


Kulturnye adaptaciji dlja mezhdunarodnyh tehnologicheskih transfertov, Interne­delja (Novosibirsk), maj, 1994, s. 73-82


Cultural adjustment in international technology transfer. International Journal of Technology Management Vol. 10, No. 7/8, p. 676-686, 1995


Retail banking in Nordic countries: The case of Finland (together with Erdener Kaynak). The International Journal of Bank Marketing, Vol. 13, No. 8, p. 10-20, 1995


China Project: Decision-making for the acquisition of environmental technology: Law and practice in Shanghai (together with Zhigang Ma). Publications of the Turku School of Economics, Discussion and working Papers, 12: 1995


The role of matching in the foreign market entry process in the Baltic States (together with Pervez N. Ghauri). European Journal of Marketing, Vol. 30, No. 2, p. 75-88, 1996


The Challenge of the Chinese Market, in Tiihonen, Paula (Ed.) The Models on Success, Part 2 China, Report on Seminars in the Finnish Parliament 7.3.1997 organized by the Special Parliamentary Committee for the Future, p. 15-25


China Project: Investment Zones in the PRC, (together with Anne-Maria Mäkelä and Tomi Tukiainen), Publications of the Turku School of Economics and Business Administration, Series Discussion and Working Papers 12:1997, 48 p.


Internationalization and networks. The case of an intermediary company in promoting business links between Ghana and Finland together with Foster Ofosu). 14th IMP Annual Conference Proceedings "Interaction, relationships and networks: Visions for the future". Vol. 3, p. 282-302, 1998


Access to the Chinese project market, in Perspectives on Internationalization, edited by Uolevi Lehtinen and Hannu Seristö, Helsinki School of Economics and Business Administration, p. 225-238, 1999.


Visionary management (together with Pentti Malaska). Foresight Vol. 1, No. 4, p. 353-361, Aug. 1999.


Visionary Management (together with Pentti Malaska), paper presented at the founding conference of the European Academy of Management EURAM, Barcelona, April 20-22, 2001


Advanced Strategic Thinking: Visionary Management (together with Pentti Malaska). Publications of the Turku School of Economics and Business Administration, Series A-8:2004, and 2006


Advanced strategic management (together with Pentti Malaska). In: Yrico Oy 30 years. Management consulting, p.28-35. Tampere 2003


Internationalization of Finnish small and medium-sized service companies (together with Minna Soderqvist). Helia Publication Series A:19, Helsinki 2005


Strategic management as a learning process. In (Ed.: A.M. Fuglseth and I.A. Kleppe) Anthology for Kjell Gronhaug in celebration of his 70th birthday. Bergen: Fagbokforlaget 2005, p.309-326


Coping with complexity by strategic management (together with Pentti Malaska). In: Workshop of Ideas and Projects for European Integration and Global Civilization, Millenium III, 2007, Black Sea University Foundation, p.149-160


From strategic thinking to vision for Europe (together with Pentti Malaska). In: The Future of Europe. Sustainable Development and Economic Growth? Proceedings of the International Symposium, Vienna, Sept.2007, Polish Academy of Sciences, edited by A.J. Nadolny and T. Schauer, p.117-131


Modern futures approach and human security ethos (together with Pentti Malaska). In: (Ed.: A. Kuklinski and K. Pawlowski) Futurology - The Challenges of the XXI Century, 2008, p.125-137. Multimedialne, National Louis University, Nowy Sacz, Poland


Modern futures approach (together with Pentti Malaska). In: Philosophical Essays of Knowledge of the Future, Futura No.1/2009, p.85-96


Projects in the emerging global service economy. A model for transferring IC technology to Ghana (together with Foster Ofosu). Paper prepared for the IRNOP Conference, Oct.2009. Irnop IX 2009 Berlin Proceedings, Abstracts


Project business as a strategic choice. LAP LAMBERT Academic Publishing AG, Saarbruecken, Germany, 2010


Advanced Strategic Thinking. Visionary Management for Leaders (together with Pentti Malaska). LAP LAMBERT Academic Publishing GmbH, Saarbruecken, Germany 2011. info@lap-publishing.com   


Pentti Malaska - Ennalta näkijä, edellä kulkija (together with Laura Pouru, Markku Wilenius, Sirkka Heinonen). English synopsis included. Tulevaisuuden tutkimuksen seura ry. Tulevaisuussarja 8. 2017.


Pentti Malaska, A Visionary and Forerunner (together with Laura Pouru, Markku Wilenius, Sirkka Heinonen) The Finnish Society for Futures Studies, Futures Series 9, 2018